Original vs. Limited Edition Series vs. Open Edition Series

  • Original Artwork:
    • A one of a kind hand-drawn work. This is the most valuable type of artwork. We encourage you to get a high quality scan of your original so have the option to sell Limited Edition or Open Edition series as well.

  • Limited Edition Series:
    • A predetermined number of prints. Your Limited Edition Series dimensions may differ from the dimensions of your Original.  For example, your Original may be 18”x 24”, but you chose to sell a Limited Editions Series at 5”x7”. Once you choose a dimension for printing a Limited Edition Series, you must sell each of those prints at those dimensions. Once you sell all the editions in that series, you may not sell or print additional prints in that particular series. You may, however, choose to do another Limited Edition series at a different dimension. Each print in the series is individually numbered and signed by the artist (1/20, 2/20…).

  • Open Edition Series:
    • No predetermined number of editions print or sold (unlimited). These pieces are typically the least valuable since there is no distribution limit.

Photographing and Printing Art

When do I get a professional scan?

  • When selling prints, they must be printed from a professional high resolution image/scan of your Original artwork. That high-resolution image file will be what you provide to a professional art-printing store to print your editions on quality paper. Maybe you’re only selling an Original, but we recommend getting a scan so you have the option to sell a Limited Edition, or Open Edition print series. Also, a high quality image is ideal for promotion and your own records.

Do I print my whole Limited Edition Series at once?

  • Printing artwork can be expensive. Unless you’re selling prints regularly, or expect a large order, we recommend printing only 1-2 editions at a time, or until your art sells.

Can I use a cell phone or digital camera image for uploading art?

  • We always recommend a professional high quality image/scan (300 dpi) over a cell phone picture. However, many cell phones and digital cameras take great photos, so we do allow that option. Remember, when you ship a print to a buyer, it must be printed from a professional high resolution image, NOT a cell phone image.
  • If you do use a cell phone, or digital camera, here’s tips:
    • Lighting
      • Ensure the lighting of your photo is even.
      • Avoid reflections, glares, or shadows.
      • Cloudy days are great for taking photos.
    • Filters
      • Artwork may benefit from post-production adjustments to color, brightness, or contrast adjustments, but the photo should resemble the actual artwork.
    • Cropping
      • Crop excessive blank space, artwork borders, mattes, and padding. Leaving 1-2 inches of space around the art may be helpful so viewers can get perspective for the size.  

Pricing Art Tips

  • Price of Original vs Print
    • Original artwork is typically 3-4x a print of that Original. The fewer the number of prints in a Limited Edition series, the higher the value of each print. Having an Open Edition series AND a Limited Edition series may reduce the value of the Limited Edition and Original. *Remember, people who buy a Limited Edition series, are considering higher value based on fewer people owning that same piece.

  • Be Consistent
    • It’s important to adopt consistent, fact-based pricing principles and methods.  If buyers see the same art offered for different prices in different settings, it reduces the faith in your prices. You should always be prepared to explain how and why you arrived at your price point.

  • Research and Ask
    • Ask your family and friends for their opinion– what would they buy this piece for? Remember, original art is more valuable than limited or open edition series.
    • Price your art based on “comparable art”. What are other artists similar to your experience and medium selling their art for?

  • Crunch the Numbers
    • You can price art based on time, labor, and material cost. Start by setting yourself a reasonable hourly wage (i.e., $20/hr), then multiply that by the number of hours it took to complete the piece (i.e., 5 hrs), and add that figure to the cost of materials x2 used to create that piece (i.e., $50 x2). In this example, your calculations would be: ($20/hr x 5 hrs. = $100) + ($50 materials x2 = $100) = $200 total.

  • Social Currency
    • Consider influencing factors such as your audience, connections, or Following on social media. Such  achievements or credibility can increase the value of your art, and help with promotion.